The Ube Dessert Food Trend and the Versatility of Vegetables

Lavender doughnuts, lilac cupcakes and periwinkle ice cream are some of the purple-tinted sweets trending on Instagram feeds and food blogs. These pastel treats get their hue from a recently popular ingredient called ube. Although this highly sought-after ingredient is a root vegetable, it’s mostly bakers who are embracing its versatility.

Ube is a purple sweet potato found in tropical regions of South America. It’s mild flavor and hypnotic color makes it a commodity for confections and is landing it as one of the biggest food crazes as of late.


A post shared by Joselle Anne Ahumada (@artcaketexture) on

Vegetable usage is often confined to savory or nutritional dishes, but expanding beyond the traditional “healthy” uses is the best way to do these ingredients justice.



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